Why The Copy Lab?
Because Most Copywriters Are Missing Half the Equation.
There is no shortage of content writers in the world. What is rare is a writer who combines deep legal expertise, decades of real-world business marketing and management consulting experience, StoryBrand training, and a genuine passion for getting results.
01
Legal Accuracy That Safeguards Your Brand
Only a lawyer truly understands how much every single word matters. Lori’s attorney background ensures your marketing is compliant, precise, and ethically sound — while still being compelling and conversion-focused. Never worry about misleading claims, or copy that puts your reputation at risk.
02
Four Decades of Business Insight Behind Every Word
You do not just want attention — you want action. Lori’s 40-year career as a sales trainer, management consultant and attorney gives her an unmatched understanding of what motivates decision-makers. Using the proven StoryBrand method, she crafts messaging that makes your customer the hero and your brand the trusted guide and solution they have been searching for.
03
Client-Centered Messaging That Resonates
Lori doesn’t write about your company. She writes about your clients — their fears, their hopes, their questions, and their goals. By centering your client’s story, her copy creates the empathy and authority needed to transform prospects into loyal customers.
04
A One-StopMarketing Solution
From content strategy to execution, The Copy Lab handles everything: websites, email campaigns, blogs, articles, brochures, case studies, pitch decks, social media, LinkedIn profiles, book writing and editing, and so much more. If it has words, we write it.
05
Full Service Marketing Department
Only a lawyer truly understands how much every single word matters. Lori’s attorney background ensures your marketing is compliant, precise, and ethically sound — while still being compelling and conversion-focused. Never worry about misleading claims, or copy that puts your reputation at risk.
06
Multi-Platform Versatility
Only a lawyer truly understands how much every single word matters. Lori’s attorney background ensures your marketing is compliant, precise, and ethically sound — while still being compelling and conversion-focused. Never worry about misleading claims, or copy that puts your reputation at risk.
07
Reliability, Professionalism, and Passion
At The Copy Lab, you get clear communication, met deadlines, and a partner who cares as deeply about your success as you do. Lori writes every piece of content herself — you always get her personal attention and expertise, never a junior writer or outsourced team.
08
More Time for Your Core Business - Higher Revenue
Outsourcing your content to a legal-marketing specialist frees your team to focus on revenue-producing activities. The result? Higher productivity, greater output, and content that actually performs.
Partner with The Copy Lab Today
Let's make every word count.
Thirty minutes. No obligation. Bring your messaging — bring your goals — and we'll show you, plainly, where the leverage is hiding.