Meet Lori Karpman
Legal Communicator.
Marketing Visionary.
Your Competitive Advantage.
9
The age she started writing words that persuade
Lori Karpman has been writing words that persuade and produce results since the age of nine.
Today, she channels more than four decades of legal and business expertise into strategic content marketing planning and content creation that does one thing above all else: it converts prospects to clients.
A rare combination of credentials.
Background 01
Legal
Background 02
Marketing
Lori is a former attorney and CEO of the multi-award-winning management consulting firm Lori Karpman & Company. She has spent over 30 years working with businesses across dozens of verticals — from franchising and retail to healthcare, professional services, and technology.
This rare combination means every word she writes is not only persuasive, but also legally compliant and strategically sound. Lori understands the legal and ethical boundaries of marketing, so your brand is always protected while your message reaches its fullest potential.
The Receipts
Credentials & Recognition
38+
years of combined legal and management consulting experience.
30
Years as CEO
3x
Amazon Bestselling Author
2x
Award-Winning Book Editor
Your multi-award winning secret weapon
01
Innovation in Digital Marketing Award
02
Outstanding Consultancy Firm CEO Award
03
Business Management Consultant of the Year
04
Best Management Consulting Firm
05
Top 25 Innovative Companies to Watch
06
Small Cap Top 50 Managed Company
07
StoryBrand Trained Practitioner
08
Certified Virtual Presenter
A Philosophy of the Craft
Writing is not just what we do. It is who we are.
01
From landmark legal briefs to bestselling books, from franchise operations manuals to high-converting website copy — Lori has written it all.
Her passion for language is matched only by her commitment to the success of her clients. That dedication shows in every single piece of work she produces.
"At The Copy Lab there are no shortcuts. Every client gets my personal attention, my personal voice, and my personal commitment."
"My writing career started at age 9 with the founding of my school newspaper. By 10, I was running it as editor-in-chief with a full editorial team behind me."
"Writing has been my absolute passion for as long as I can remember, and that dedication shows in every single piece of work I produce."
"No outsourcing. No bots. Just me."
Let's Talk About Your Business
Thirty minutes. On us.
Bring your messaging — bring your goals — and we'll tell you, plainly, where the leverage is hiding.